Senior Show:
Northern Treasure.
For my senior show project, I created “Northern Treasure”, a company specializing in exporting Spanish wine to the United States. Inspired by my roots, I aimed to inspire the brand with sophistication and luxury. Beginning with the creation of the company logo, I went after a simple and clean design aesthetic.
The initial phase of the project involved creating the brand identity proposal, experimenting with different iterations of the company name and logo. These explorations on form color and composition, laid the foundation for the design process.
Visualizing the company's online presence, I created a website mockup that reflected the brand's refined style. Using minimalist imagery and typography, consistent with the brand identity, I incorporated essential sections such as brand history, wine variety, and a shopping portal.
At the senior show I displayed the carefully designed wine bottles. Each label, designed and printed by me, adorned real wine bottles to enhance authenticity. The labels featured a consistent design, with color variations depending of the different wine types. The reverse side of the labels showed illustrations of a topographic map of Spain; element that was used throughout the whole design process as pattern. The circles on top of each map indicated the wine's regional origin, providing consumers with geographical context.
Completing the exhibition business cards, glass coasters, paper bags, wooden tags, and stickers were branded. Using the laser engraver, I personalized coasters, tags, and bags with the company logo and name, ensuring a cohesive brand experience.
